Connect your Google Analytics 4 property and get a complete picture of your UTM coverage: which sources are tagged correctly, where attribution is fragmenting, and how much traffic is arriving without any metadata.
Read-only OAuth. We request the minimum scope to read session data from the last 90 days. Takes 30 seconds.
We scan the last 90 days of sessions for UTM coverage, fragmentation, and missing attribution. Usually completes in under 90 seconds.
A complete breakdown of coverage by source, medium, and campaign. Fragmentation score. Top inconsistencies. Downloadable as PDF.
The audit report covers the last 90 days of traffic from your GA4 property. It tells you what is missing, where attribution is fragmenting, and which sources are costing you the most data quality.
A single percentage that summarises the health of your UTM coverage across all active campaigns.
Per-campaign analysis showing which campaigns are clean, which have gaps, and how many links are affected.
A list of every untagged or malformed link, the campaign it belongs to, and the specific metadata fields missing.
Prioritised list of the most impactful gaps to close. Each gap includes the affected campaigns, traffic volume, and the specific rule type that would fix it.
How your coverage has trended over the last 90 days. Identifies campaigns where coverage has regressed.
The full report as a formatted PDF, ready to share with your team or include in a QBR.
Most teams are surprised by their coverage score. Run the audit and find out what yours is.